Master 15
ways to prompt customers to buy Learn when
and how to initiate closure Discover 45
questions that reveal customer interest Identify 50
statements made by customers that indicate their willingness
to close
Identify 51
reasons that lead customers to make objections Discover 60
questions that will help you refute customer objections Learn 12 strategies
to refute an objection Learn how
to transform objections into sales opportunities
Learn 20 questions
that will help you assess potential customers Learn 70 questions
that will identify customer needs, desires and concerns Identify the
decision-maker and those who influence the decision Learn how
to create new customer needs
Use a convincing
sales vocabulary Develop the
art of listening Master non-verbal
communication Learn how
to use sales and promotional materials (documents, samples,
videos, etc.)
What are your
objectives? What strategy
should you use? How can you
prepare mentally and physically? Visualize
each step
Learn to identify
60 of your products and service characteristics Define in
which ways they benefit your customers Discover your
customers’ motivations and expectations Learn what
sets you apart from the competition
Discover 44
personal constraints that hold you back Identify what
you like about your work Learn to dress
appropriately Avoid behaviour
that turns customers away
Discover 50
sources of customers Learn how
to put your business relations to use in seeking out new customers Discover 25
prospecting tools Recognize
25 opportunities to contact your customers
Plan your
working day and establish priorities Give value
to your time and different tasks Discover how
to manage your customer files Learn how
to regulate the frequency of your visits to match the importance
of each customer
Discover the
16 meanings of the objection “It’s too expensive!” Discover 20
hidden discount demands by your customers Discover 15
conditions you can ask in return Learn to sell
at a higher price
Discover 25
ways of increasing business with existing customers Increase your
use of complementary sales Learn how
to involve your colleagues Develop your
customers’ reliance on your services
Discover 25
reasons to do follow-up Discover 16
occasions to do it Learn when
and how to do it Discover what
kind of follow-up to do after a trade-show, a sale, a proposal
Define your
short and long term objectives Develop new
working habits Learn to deal
with hard times Establish
balance between work and personal life